Mobile Advertising & Mobile Commerce Strategies 2013

About the event

Mobile ad networks, with ads from mobile apps to Web sites are the new and thriving business future. Mobile Ad-spend is moving quickly in to the multi-billion dollar range. The scene is set and consumers are spending greater time and money on their mobile devices. To tap into this massive opportunity and market, advertisers need to keep up with this trend.  They will need to go where the customers are spending most time in.

What are some of the key driving factors for 2013 and beyond? Real-time bidding is an emerging ad technology which provides advertisers greater control and management of their target audiences. Also, publishers get a better opportunity to sell ad space and hence monetization strategies will be put into gear.

 This event explores the key domains in mobile advertising as well as market specific opportunities:

ü  Targeting & increase ad-buy– the audience and buy-in. Find new & novel ways to reach customers. Also, to better understand the customers you are reaching.

ü  Transparency – understanding where your mobile ads are and customize site lists for best mobile sites and apps

ü  Inventiveness and investments

ü  Campaign impressions – speed is crucial and so is effectiveness. Gaining higher rates of CTR are vital

Get the right position and team to tap into the right market. To succeed, mobile advertising team must be able to innovate, create and develop optimized campaigns for greater profitability

Agenda

Exciting pivotal issues will be debated & discussed:

  • What is the size and potential for advertising in Vietnam market?
  • Opportunities for mobile advertising & commerce
  • Monetising strategies in market
  • Market penetration and smartphone outlook
  • Business models and marketing channels
  • Opportunities and trends, key market issues and future of mobile advertising in Vietnam
  • Location based advertising & Real-Time Bidding (RTB) opportunities
  • Rich media appeal to the consumers and harnessing the power of engagement
  • ROI on rich media
  • Revenue implications for mobile publishers

Speakers

For speaking and participation, please email Russell@asher-russell.com

Sponsorship

We are open for opportunities in sponsorship & exhibition. Get in front of the right crowd and maximize your corporate branding.

Benefits of sponsoring:

  • A qualified target audience – maximize your lead generation efforts. Drive your business into the heart of the marketplace. Extend your brand and reach out to senior level decision makers attending the event.
  • Maintain close proximity to your market, get great access to the leading influencers in the industry
  • Eliminate ineffective marketing efforts – Meet your list of target potential customers in one venue
  • Many organizations under one roof – Develop business on a regional & global scale.

We have various branding packages including:

Platinum Sponsorship | Gold Sponsorship | Silver Sponsorship | Lunch Sponsorship | Coffee Break Sponsorship | Document Bag Sponsorship

As no two companies are alike in their requirements, we endeavour to work towards a solution that is best for your requirements and deliver results for you. We are pleased to customize a package that will help meet your KPIs.

Fee

More details coming up…

We look forward to your active participation at this exciting event. As a stakeholder in this industry, we hope you will join us for an exciting time of forward thinking discussion.

Register early to enjoy more savings! Email us today reg@asher-russell.com 

Register

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Mobile Advertising & Mobile Commerce Strategies 2013 Rating: 5.0 out of 5
Review By: Asher Russell Pte Ltd
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SPONSOR & EXHIBIT

Maximize your corporate visibility, invest in growth and reap tangible outcomes. 

Contact us for a no-obligation proposal of sponsorship options based on your requirements. Besides our standard packages, we are pleased to customize according to your needs.

 

Email sponsorship@asher-russell.com

 

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