Smart TV & Multi-Screen Strategies 2013

About The Event

Multi-screen viewership is happening now. It’s a matter of time when audience size builds up massively. By 2015, industry experts estimate that multi-screen viewing will increase exponentially to more than 15% of the total viewership base vis-à-vis big screen linear broadcasting viewing.

Advertisers by placing their message in the right environment targeted at the specific audience on the right platform will begin to realize greater profitability and enhance the power of their advertising and at the same time reduce wasted ad dollars. In this connected TV era, online ads will continue to grow as the multi-screen ecosystem presents immense opportunities for advertisers. Broadcasters, advertisers, content owners and producers, TV manufacturers are gearing up and changing strategies to tap into the increased exposure now available.

This event explores the key issues on investment prospects, technical roadmaps, technological innovations, market strategies, business models, audience scale & reach and new and exciting advertising innovations.   

Agenda

Exciting pivotal issues will be debated & discussed:

  • What is the size and potential for advertising in this emerging space?
  • Opportunities in smart advertising
  • Emerging technologies for a more a standardized platform & technology
  • What is the future and widespread adoption that builds scale for advertisers?
  • What partnership models are ideal for broadcasters, advertisers, TV/Device manufacturers, producers?
  • As an ecosystem, what will encourage more investment by brands, advertiser & media buyer?
  • Monetizing strategies & approaches
  • What are the hindrances and how do we address these?
  • How can advertisers achieve a better count of their campaigns impressions and performance on multi-screens?
  • Interactive advertising models
  • Synchronized campaigns for advertisers
  • Innovations in building new experiences for the viewer consumer
  • Opportunity for commerce on multi-screen platforms
  • ROI on multi-screen advertising & smart TV

Speakers

For speaking and participation, please email Russell@asher-russell.com

Sponsorship

We are open for opportunities in sponsorship & exhibition. Get in front of the right crowd and maximize your corporate branding.

Benefits of sponsoring:

  • A qualified target audience – maximize your lead generation efforts. Drive your business into the heart of the marketplace. Extend your brand and reach out to senior level decision makers attending the event.
  • Maintain close proximity to your market, get great access to the leading influencers in the industry
  • Eliminate ineffective marketing efforts – Meet your list of target potential customers in one venue
  • Many organizations under one roof – Develop business on a regional & global scale.

We have various branding packages including:

Platinum Sponsorship | Gold Sponsorship | Silver Sponsorship | Lunch Sponsorship | Coffee Break Sponsorship | Document Bag Sponsorship

As no two companies are alike in their requirements, we endeavour to work with towards one that is best for your requirements and delivers results for you. We are pleased to customize a package that will help meet your KPIs.

Fee

More details coming up…
We look forward to your active participation at this exciting event. As a stakeholder in this industry, we hope you will join us for an exciting time of forward thinking discussion.

Register early to enjoy more savings! Email us today reg@asher-russell.com

Register

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Smart TV & Multi-Screen Strategies 2013 Rating: 5.0 out of 5
Review By: Asher Russell Pte Ltd
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SPONSOR & EXHIBIT

Maximize your corporate visibility, invest in growth and reap tangible outcomes.

Contact us for a no-obligation proposal of sponsorship options based on your requirements. Besides our standard packages, we are pleased to customize according to your needs.

Email sponsorship@asher-russell.com

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